Manufacturing a Crowdfunded Product in China
The popularity of crowdfunding platforms has helped inventors, starts-up and small companies to innovate and launch new products faster, as well as generate pre-sales and capital for those same projects. But one of the key challenges for Kickstarter (www.kickstarter.com) and Indiegogo (www.indiegogo.com) projects is how to translate that design and that initial prototype to a market-ready product through design for manufacturing and engineering / design for scalable mass production.
And an even more challenging, but related task, is how to start manufacturing a crowdfunded product in China. To bring a product concept from idea, to prototype and to be able to scale when mass production is required, as well as navigate the local supply chain and production challenges for manufacturing and assembly in China is a massive undertaking.
Challenges for Crowdfunding Projects in China
Kickstarter and Indiegogo crowd-funded projects often face a number of problems:
- • Set time frames to deliver products to project supporters
- • Limited capital and unit economics
- • No ground presence or support staff in China
- • Limited engineering / design support
- • Limited experience in sourcing / mass production in China
Komaspec helps to alleviate these problems by bringing a combination of Western and Chinese management and know-how – we understand your home market and the challenges and expectations you face selling to overseas consumers. At Komaspec we understand the local manufacturing environment in China and how to manufacture quality products at competitive pricing with our extensive in-house fabrication capabilities. And we have a large engineering and manufacturing support team to help you troubleshoot products and move from the prototype phase to mass production. That experience also informs our project management and our ability to meet project deadlines.
Extensive Manufacturing Footprint
Together with our experienced engineering and manufacturing team will support you and ensure:
- Products are designed to be functional, cost competitive and ready to scale in mass production, without taking quality risks;
- Your product has undergone a design for manufacturing analysis for mass production in China to leverage local supply chain capabilities & processes;
- The Quality Control Plan and Critical to Quality (CTQ) reflect the market needs, but also the manufacturing process and supply chain risk;
- The packaging is optimized for online fulfillment and ocean transportation from China;
- The product can be delivered on-time and on-budget – no surprise last minute price increases
We work together with our customer during the product lifecycle and help to support them in their journey from crowd-funded project through to mass production and fulfilment worldwide. Our international clients sell direct to consumers using Shopify, Amazon FBA or with their existing dealer and distributor networks. No matter the business model, we can help to set up shipment to distribution warehouses, to our client’s warehouse or to 3rd party logistic warehouses for fulfilment from China, as well as work with our packaging design vendors and suppliers to optimize your packaging to meet Amazon or courier requirements and minimize shipping costs as well as returns.